IMPACT OF WORK EXPERIENCE AND TRAINING ON THE PERFORMANCE OF BEAUTY ADVISORS: A CASE STUDY OF WARDAH COSMETICS AT PT PARAGON BANDAR LAMPUNG

Abstract

This study investigates the impact of work experience and training on the performance of beauty advisors for Wardah cosmetics at PT Paragon Technology and Innovation in Bandar Lampung. The findings reveal that both work experience and training have a positive and significant effect on the performance of beauty advisors. While the overall performance is commendable, there are fluctuations indicating the need for consistent training enhancements. The research underscores the importance of work experience in understanding products and providing accurate recommendations to consumers. When combined, work experience and regular, relevant training significantly boost beauty advisor performance. The study suggests that continuous professional development through tailored training programs is essential for maintaining high performance standards.