THE INFLUENCE OF LEADERSHIP AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. SATRIA DALAM MYUKUT

Abstract

In the digital age, the integration of electronic media (e-media) applications in public administration is essential for enhancing service delivery. This study explores the strategies for improving service delivery through e-media applications at the Communication and Informatics Office of Tulang Bawang Barat Regency. Employing a qualitative research design, data were collected through in-depth interviews, document analysis, and observations. The study identifies key challenges, including a lack of expertise, insufficient technology utilization, complexity of applications, and limited public knowledge. Despite these challenges, effective document and asset management processes were noted. The study proposes actionable recommendations such as enhancing training programs, simplifying applications, increasing public awareness, establishing feedback mechanisms, and collaborating with businesses. These findings contribute to the literature on e-media applications in local governance, emphasizing the need for strategic planning, resource management, and stakeholder collaboration.