IMPLEMENTATION OF MOBILE FAMILY PLANNING SERVICES IN NATAR DISTRICT, SOUTH LAMPUNG REGENCY

Abstract

This study evaluates the implementation of the Mobile Family Planning (FP) Service Program in Natar District, South Lampung Regency, aimed at enhancing community participation in family planning, particularly in hard-to-reach areas. Utilizing a qualitative descriptive approach, data were collected through observations, interviews, and documentation analysis. The program's implementation is structured into three stages: pre-service, service, and post-service, involving activities such as contraceptive counseling, provision, and follow-up. Findings reveal that the program successfully applies five service theories—reliability, tangibility, responsiveness, assurance, and empathy—resulting in increased family planning participation and reduced population growth from 2020 to 2021. Despite these successes, challenges such as socio-cultural barriers, inadequate infrastructure, and budgetary constraints persist. Recommendations include improving infrastructure, internet access, and coordination with relevant agencies to enhance program delivery. This study contributes to the understanding of mobile services' role in expanding healthcare access in underserved areas, highlighting the need for continued innovation in public health initiatives.