OPTIMIZING WORK MOTIVATION TO ENHANCE EMPLOYEE PERFORMANCE AT THE ADMINISTRATION BUREAU OF LAMPUNG PROVINCE

Abstract

This study investigates strategies to optimize work motivation to enhance employee performance at the Administration Bureau of Lampung Province. Utilizing qualitative descriptive research methods, data were collected through interviews and document studies to understand the motivational dynamics within the Bureau. The findings reveal that both internal and external motivational factors significantly influence employee performance. Internal motivation stems from employees' intrinsic desires to fulfill personal and professional needs, while external motivation is driven by leadership incentives and recognition. Despite existing efforts to boost motivation, challenges such as inadequate work facilities, a lack of IT-skilled employees, and a bureaucratic culture not fully oriented towards quality hinder optimal performance. The study underscores the importance of motivation in achieving organizational goals and suggests that targeted interventions are crucial for effective public service delivery. Future research should focus on specific motivational strategies and cultural shifts to further enhance employee performance.