Business Model Innovation in the Digital Age: Optimizing Technology for Business Sustainability

Abstract

As the digital age redefines competitive landscapes, business model innovation (BMI) has become critical for long-term sustainability. This article explores how organizations are using technology not merely to digitize existing operations, but to reimagine value creation, delivery, and capture. Drawing on qualitative data from interviews and case studies, the article identifies key strategies, challenges, and success factors in leveraging technology for sustainable business models.