The Role Of Local Government In Implementing Msme Digitalization Policies
Keywords:
MSMEs, digitalization, regional policies, digital transformationAbstract
Digitalization has become an essential need in the development of micro, small, and medium enterprises (MSMEs), especially in the era of digital transformation and technology-based economy. Local governments have a strategic role in implementing policies that support MSME digitalization in order to be able to compete in the digital market. This study aims to identify and analyze the role of local governments in implementing MSME digitalization policies in Lampung Province. Using a qualitative approach with descriptive studies, data were collected through interviews, policy documentation, and literature studies. The results show that the role of local governments includes facilitating digital training, establishing a local e-commerce ecosystem, partnering with national digital platforms, and supporting regional regulations. The main obstacles include limited digital infrastructure, low technological literacy of MSME actors, and less than optimal cross-sector coordination. This study recommends strengthening synergy between agencies, public-private collaboration, and providing ongoing digital assistance for MSME actors
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