The Influence of Performance and Service Quality on Farmer Satisfaction at the Lampung Province TPH Protection Center

Abstract

This research seeks to determine how farmer satisfaction at the Lampung Province TPH Protection Center in Hulu Sungkai District, North Lampung Regency is influenced by performance and service quality. Descriptive correlation research using quantitative techniques is the methodology used in this study. All 36 farmers at the Lampung Province TPH Protection Center in Hulu Sungkai District, North Lampung Regency constituted the study population, which was selected using direct random sampling technique. Questionnaires on farmer satisfaction, service quality, and performance provided the data. Multiple linear regression analysis is the method used to analyze the data in this study. Based on the results of Multiple Linear Regression analysis with t test and F test, this study concluded that farmer satisfaction is influenced by performance in the Lampung Province TPH Protection Center environment in Hulu Sungkai District, North Lampung Regency. Service quality affects farmer satisfaction at the Lampung Province TPH Protection Center in Hulu Sungkai District, North Lampung Regency. Service quality and performance affect farmer satisfaction at the Lampung Province TPH Protection Center in Hulu Sungkai District, North Lampung Regency. Performance and service quality affect farmer satisfaction at the Lampung Province TPH Protection Center in Hulu Sungkai District, North Lampung Regency by 29.8%.