About the Journal

The ICBMS Proceedings Journal is a scholarly publication that undergoes a peer review process. Its purpose is to compile and distribute the research, discoveries, and dialogues that originate from the yearly International Conference on Business and Marketing Strategy. This journal functions as an interface connecting scholarly investigations and pragmatic perspectives within the domain of marketing and business strategy.

Scope and Emphasis: The journal primarily examines novel approaches and methodologies within the domains of business and marketing. The subject matter encompasses a wide range of topics, such as consumer behaviour analytics, sustainable business models, digital marketing trends, and global market dynamics, among others. Our purview encompasses market analyses at the macro level as well as micro-level business processes.

Operating under the principle of unrestricted and extensive distribution of information, the ICBMS Proceedings Journal maintains an open-access policy. The conference ensures that all articles are accessible to the public without charge, thereby enabling researchers, students, and industry professionals to gain valuable insights.

Copyright Notice: While retaining ownership of their works, all authors grant the journal the right of initial publication. It is without charge to distribute and modify any content, on the condition that proper attribution is provided, any modifications are clearly stated, and the usage is not for commercial purposes.

The ICBMS conference and its proceedings journal receive substantial financial support from esteemed academic institutions and industry stakeholders, as disclosed in the sponsorship disclosure. An exhaustive inventory of sponsors can be found on the official website of the journal.

Journal History: Commencing concurrently with the inaugural ICBMS conference, the journal has consistently maintained a vital presence at the event ever since. Its standing has increased gradually as time has passed, drawing contributions from internationally renowned academicians and authorities.

Statement of Privacy: Authors, reviewers, and readers are assured that their personal and contact information will be treated with utmost confidentiality. Such information will not be utilised for any purpose beyond that which is directly related to the journal. We are fully dedicated to upholding the utmost ethical principles and data protection regulations.

We have established partnerships with LOCKSS and CLOCKSS to ensure perpetual access and preservation of the journal's content through our archival system. Both systems guarantee that the journal will continue to be accessible to future academicians and researchers and remain in the academic domain.

Why Should One Publish in the ICBMS Proceedings Journal?
Authors who opt to publish with us gain access to the scholarly credibility and worldwide influence that are hallmarks of the ICBMS brand. In addition, the open access model guarantees that your research receives optimal visibility, which contributes to increased citations and a wider scope of influence.

Authors who are interested in having their conference papers or articles published in the ICBMS Proceedings Journal are advised to consult the official website for comprehensive instructions regarding the preparation of their manuscripts and the procedures involved in the submission process.

We cordially encourage all ICBMS conference attendees and contributors to investigate this journal and designate it as their principal platform for disseminating their research findings and perspectives.


Editor in Chief

  • Andala Rama Putra: Andala with his vast academic accolades, helms the editorial direction and quality of content published in the journal.

Managing Director

  • Haninun: Assisting Andala, Haninun plays an integral role in the journal's operation, ensuring each published piece aligns with the journal's high standards.

Editorial Team

The operational excellence and content quality are overseen by a stellar team of editors:

  • Iskandar AA
  • Tina Miniawati
  • Khairudin
  • Khomsahrial R.
  • Mustofa Usman
  • Hendri Dunan
  • Habiburahman
  • M. Oktaviannur
  • V. Saptarini
  • Defrizal
  • Aminah
  • Riswan

Each of these eminent professionals contributes uniquely, ensuring the Proceedings of the ICBMS remains an epitome of academic rigor and relevance in the domains of business and marketing strategy.