Experiential Quality and Destination Value on Post-Visit Behavior: Mediating Effects of Experiential Satisfaction

Authors

  • suhaimi suhaimi Universitas Bandar Lampung
  • Pungky Nanda Raras Universitas Bandar Lampung
  • Afrizal Nilwan Universitas Bandar Lampung
  • M. Yusuf Sulfarano Barusman Universitas Bandar Lampung
  • Habiburahman Habiburahman Universitas Bandar Lampung

Keywords:

Company Size (SIZE), Liquidity, Debt to Equity Ratio (DER), Economic Value Added (EVA).

Abstract

Marine tourism dominates nature tourism in Lampung Province. The sustainability of tourism in the marine tourism sector requires continuous tourist visits; tourists from marine tourism destinations can be one of the drivers in the area around tourist destinations and will have an impact on improving Lampung's economy. A survey was given to 243 active Instagram followers of one noted travel agent in Lampung Province using purposive sampling techniques, then PLS-SEM was applied in the analysis. The results of the research reveal that experiential quality has a strong influence on destination value, experiential satisfaction, and post-visit behavior. Destination value is one of the most important determinant factors in its influence on experiential satisfaction and post-visit behavior. Experiential satisfaction acts as a determining factor for post-visit behavior and is able to mediate destination value on post-visit behavior, the role of experiential satisfaction is quite central to tourism research. Marine tourism management can design strategies to increase tourist visits by improving their services because experiential is an expansion construct of service quality which is the main factor of tourist satisfaction and a determinant of post-visit behavior.

References

Anom, R. I. P., Barusman, T. M., Barusman, A. R. P., & Warganegara, T. L. P. (2022). Pengaruh Tingkat Literasi Digital dan Kualitas Teknologi Informasi terhadap Keputusan Berkunjung Turis ke Wisata Bahari Lampung pada masa Pandemi Covid-19. VISIONIST, 11(2), 15–25.

Bag, S., Ray, N., & Banerjee, B. (2021). Assessing the Effects of Experiential Quality on Behavioural Intention of Customers in Banking Services: The Moderating Role of Experiential Satisfaction. FIIB Business Review. https://doi.org/10.1177/23197145211052817/ASSET/IMAGES/LARGE/10.1177_23197145211052817-FIG3.JPEG

Barusman, T. M., Barusman, A. R. P., Barusman, M. Y. S., & Redaputri, A. P. (2021). Antecedent of Tourists’ Behavioral Intentions and the Effect of Travel Companions as Moderating Variable on Nature Based Tourism. LINGUISTICA ANTVERPIENSIA, 3, 796–818. https://www.researchgate.net/profile/Andala-Barusman/publication/353400176_Antecedent_of_Tourists’_Behavioral_Intentions_and_the_Effect_of_Travel_Companions_as_Moderating_Variable_on_Nature_Based_Tourism/links/60fa4711169a1a0103af049e/Antecedent-of-Tourists-Behavioral-Intentions-and-the-Effect-of-Travel-Companions-as-Moderating-Variable-on-Nature-Based-Tourism.pdf

Beall, J. M., Boley, B. B., Landon, A. C., & Woosnam, K. M. (2020). What drives ecotourism: environmental values or symbolic conspicuous consumption? Https://Doi.Org/10.1080/09669582.2020.1825458, 29(8), 1215–1234. https://doi.org/10.1080/09669582.2020.1825458

Brandão, F., Breda, Z., & Costa, C. (2019a). Innovation and internationalization as development strategies for coastal tourism destinations: The role of organizational networks. Journal of Hospitality and Tourism Management, 41, 219–230. https://doi.org/https://doi.org/10.1016/j.jhtm.2019.10.004

Brandão, F., Breda, Z., & Costa, C. (2019b). Innovation and internationalization as development strategies for coastal tourism destinations: The role of organizational networks. Journal of Hospitality and Tourism Management, 41, 219–230. https://doi.org/10.1016/J.JHTM.2019.10.004

Bu, Y., Parkinson, J., & Thaichon, P. (2020). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal, 29(2), 142–154. https://doi.org/10.1016/j.ausmj.2020.01.001

Cheer, J. M., Milano, C., & Novelli, M. (2019). Tourism and community resilience in the Anthropocene: accentuating temporal overtourism. Https://Doi.Org/10.1080/09669582.2019.1578363, 27(4), 554–572. https://doi.org/10.1080/09669582.2019.1578363

Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/https://doi.org/10.1016/j.tourman.2009.02.008

Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/https://doi.org/10.1016/j.tourman.2006.07.007

Davis, D., & Cosenza, R. M. (1993). Business research for decision making. Wadsworth publishing company.

de Nisco, A., Mainolfi, G., Marino, V., & Napolitano, M. R. (2015). Tourism satisfaction effect on general country image, destination image, and post-visit intentions. Http://Dx.Doi.Org/10.1177/1356766715577502, 21(4), 305–317. https://doi.org/10.1177/1356766715577502

Diakomihalis, M. N. (2007). Chapter 13 Greek Maritime Tourism: Evolution, Structures and Prospects. Research in Transportation Economics, 21, 419–455. https://doi.org/https://doi.org/10.1016/S0739-8859(07)21013-3

Drius, M., Bongiorni, L., Depellegrin, D., Menegon, S., Pugnetti, A., & Stifter, S. (2019). Tackling challenges for Mediterranean sustainable coastal tourism: An ecosystem service perspective. Science of The Total Environment, 652, 1302–1317. https://doi.org/10.1016/J.SCITOTENV.2018.10.121

Egberts, L., & Hundstad, D. (2019). Coastal heritage in touristic regional identity narratives: a comparison between the Norwegian region Sørlandet and the Dutch Wadden Sea area. International Journal of Heritage Studies, 25(10), 1073–1087. https://doi.org/10.1080/13527258.2019.1570310

Fernandes, T., & Cruz, M. (2016). Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars. Journal of Retailing and Consumer Services, 31, 371–379. https://doi.org/https://doi.org/10.1016/j.jretconser.2016.05.002

Font, X., Higham, J., Miller, G., & Pourfakhimi, S. (2019). Research engagement, impact and sustainable tourism. Https://Doi.Org/10.1080/09669582.2019.1560673, 27(1), 1–11. https://doi.org/10.1080/09669582.2019.1560673

Gaskin, J. (2013). Post-hoc power analysis in SmartPLS and AMOS. Gaskination’s Statistics.

Godovykh, M., & Tasci, A. D. A. (2021). The influence of post-visit emotions on destination loyalty. Tourism Review, 76(1), 277–288. https://doi.org/10.1108/TR-01-2020-0025/FULL/PDF

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3e ed.). SAGE.

Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2018). The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism. International Journal of Culture, Tourism and Hospitality Research, 13(2), 218–234. https://doi.org/10.1108/IJCTHR-11-2018-0151

Huwae, V. E., Noermijati, N., Rofiaty, R., & Husein, A. S. (2020). The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia. Leisure/Loisir, 44(4), 587–620. https://doi.org/10.1080/14927713.2020.1815563

Leri, I., & Theodoridis, P. (2019). The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions. Tourism Review, 74(3), 480–502. https://doi.org/10.1108/TR-07-2018-0092

Lind, D. A., Marchal, W. G., & Wathen, S. A. (2017). Statistical Techniques in Business & Economics (17th ed.). McGraw Hill Education.

Mainolfi, G., & Marino, V. (2020). Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience. Journal of Business Research, 116, 699–710. https://doi.org/10.1016/J.JBUSRES.2018.03.001

Marques, C., Vinhas da Silva, R., & Antova, S. (2021). Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations? Tourism Management, 85, 104293. https://doi.org/10.1016/J.TOURMAN.2021.104293

Matiku, S. M., Zuwarimwe, J., & Tshipala, N. (2020). Sustainable tourism planning and management for sustainable livelihoods. Https://Doi.Org/10.1080/0376835X.2020.1801386, 38(4), 524–538. https://doi.org/10.1080/0376835X.2020.1801386

PERMEN Number 9 of 2021 concerning Guidelines for Sustainable Tourism Destinations, (2021). https://jdih.kemenparekraf.go.id/katalog-712-Peraturan%20Menteri.html

Mustika, P. L. K., Wonneberger, E., Erzini, K., & Pasisingi, N. (2021). Marine megafauna bycatch in artisanal fisheries in Gorontalo, northern Sulawesi (Indonesia): An assessment based on fisher interviews. Ocean & Coastal Management, 208, 105606. https://doi.org/10.1016/J.OCECOAMAN.2021.105606

Orams, M. (2002). Marine Tourism : Development, Impacts and Management. In Marine Tourism. Routledge. https://doi.org/10.4324/9780203197110

Orams, M. B., & Lück, M. (2014). Coastal and marine tourism. In The Wiley-Blackwell companion to tourism (pp. 479–489). Wiley-Blackwell London.

Pan, Y. T., Yang, K. K., Wilson, K., Hong, Z. R., & Lin, H. shyang. (2020). The impact of museum interpretation tour on visitors’ engagement and post-visit conservation intentions and behaviours. International Journal of Tourism Research, 22(5), 593–603. https://doi.org/10.1002/JTR.2358

Papageorgiou, M. (2016). Coastal and marine tourism: A challenging factor in Marine Spatial Planning. Ocean & Coastal Management, 129, 44–48. https://doi.org/https://doi.org/10.1016/j.ocecoaman.2016.05.006

Progoulaki, M., & Theotokas, I. (2010). Human resource management and competitive advantage: An application of resource-based view in the shipping industry. Marine Policy, 34(3), 575–582. https://doi.org/https://doi.org/10.1016/j.marpol.2009.11.004

Ramseook-Munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining the Structural Relationships of Destination Image, Perceived Value, Tourist Satisfaction and Loyalty: Case of Mauritius. Procedia - Social and Behavioral Sciences, 175, 252–259. https://doi.org/https://doi.org/10.1016/j.sbspro.2015.01.1198

Rasoolimanesh, S. M., Ramakrishna, S., Hall, C. M., Esfandiar, K., & Seyfi, S. (2020). A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals. Https://Doi.Org/10.1080/09669582.2020.1775621. https://doi.org/10.1080/09669582.2020.1775621

Schlesinger, W., Cervera-Taulet, A., & Pérez-Cabañero, C. (2020). Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations. Tourism Management Perspectives, 35, 100699. https://doi.org/https://doi.org/10.1016/j.tmp.2020.100699

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.

Sharif, A., Ullah, S., Shahbaz, M., & Mahalik, M. K. (2021). Sustainable tourism development and globalization: Recent insights from the United States. Sustainable Development, 29(5), 957–973. https://doi.org/10.1002/SD.2187

Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ behaviour. International Journal of Tourism Research, 21(4), 504–518. https://doi.org/10.1002/JTR.2278

Sigala, M., Christou, E., & Gretzel, U. (2012). Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd.

Smith, J. B., & Colgate, M. (2007). Customer Value Creation: A Practical Framework. Journal of Marketing Theory and Practice, 15(1), 7–23. https://doi.org/10.2753/MTP1069-6679150101

Student, J., Kramer, M. R., & Steinmann, P. (2020). Simulating emerging coastal tourism vulnerabilities: an agent-based modelling approach. Annals of Tourism Research, 85, 103034. https://doi.org/10.1016/J.ANNALS.2020.103034

Tang, J., & Qiu, C. (2015). Research on Motivation, Experience, Satisfaction and Behavioral Intention of Museum Tourism—A Case of Macau Museum. Tourism and Hospitality Development Between China and EU, 137–153. https://doi.org/10.1007/978-3-642-35910-1_11

United Nations. (1982). United nations convention on the law of the sea (unclos). Tech. rep., United Nations (December 1982).

Wu, H. C., Cheng, C. C., & Ai, C. H. (2018). A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong. Tourism Management, 66, 200–220. https://doi.org/10.1016/J.TOURMAN.2017.12.011

Wu, H. C., & Li, T. (2017). A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists. Https://Doi.Org/10.1177/1096348014525638, 41(8), 904–944. https://doi.org/10.1177/1096348014525638

Wu, H.-C., Ai, C.-H., & Cheng, C.-C. (2019). Experiential quality, experiential psychological states and experiential outcomes in an unmanned convenience store. Journal of Retailing and Consumer Services, 51, 409–420. https://doi.org/https://doi.org/10.1016/j.jretconser.2019.07.003

Wu, H.-C., Li, M.-Y., & Li, T. (2014). A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention. Journal of Hospitality & Tourism Research, 42(1), 26–73. https://doi.org/10.1177/1096348014563396

Downloads

Published

2023-09-20

How to Cite

suhaimi, suhaimi, Raras, P. N., Nilwan, A., Barusman, M. Y. S., & Habiburahman, H. (2023). Experiential Quality and Destination Value on Post-Visit Behavior: Mediating Effects of Experiential Satisfaction. Proceeding ICEBFG, 4(1), 11–25. Retrieved from https://proceedingconference.ubl.ac.id/index.php/icebfg/article/view/41

Most read articles by the same author(s)