Advancing Sustainable Tourism and Creative Enterprises Through Local Wisdom Integration
Keywords:
: sustainable tourism, creative business, local wisdom, community empowermentAbstract
The development of sustainable tourism and creative businesses based on local wisdom is the main focus in efforts to increase tourist attraction, encourage creative economic growth and improve the welfare of local communities. This research aims to understand the concepts and strategies for developing sustainable tourism and creative businesses based on local wisdom. The method used is literature study and descriptive analysis. The research results show that sustainable tourism must focus on environmental, social and cultural sustainability by actively involving local communities. Creative businesses based on local wisdom are the main key in developing sustainable tourism by combining cultural richness and creativity to create unique and attractive tourism products and services. Empowering local communities, environmental preservation, cultural development, creativity and innovation, as well as cooperation and collaboration are the main keys to achieving sustainable tourism and empowered creative businesses. It is hoped that the development of sustainable tourism and creative businesses based on local wisdom can create a brighter future for all stakeholders in the tourism sector.
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