The Role of Creative Economy in Boosting Tourism Industry Competitiveness in the Digital Era

Abstract

In the current era of technology and globalization, tourism has developed into one of the main economic sectors in many countries. In the face of increasingly high and increasing competition, creativity and innovation are needed to increase the competitiveness of the tourism industry. The subject of this research is the concept of the creative economy and how they contribute to increasing the competitiveness of the tourism industry in the current era of the digital economy. These concepts are focused on innovative and sustainable tourism development strategies. Data was collected through a qualitative approach through scientific literature, official documents and other relevant sources. The research results show that the creative economy increases the competitiveness of the tourism sector. The tourism industry can develop innovative products and services and expand their market reach by utilizing digital technology, such as online platforms and social media. In addition, the development of attractive tourist destinations, promotions and experiences are important components in maintaining industry competitiveness and attracting tourist interest. However, it should be noted that the creative economy concept in the tourism industry faces obstacles. To ensure that the creative economy will benefit all parties involved in the tourism industry, regulations are needed that support this growth, including the government, private sector and society. In addition, an inclusive and sustainable approach must also be implemented. In this case, this research finds that the creative economy has great potential to increase the competitiveness of the tourism industry in the digital economy era. However, to do this successfully, various parties must work together well and policies that support the growth of the creative economy in the tourism sector.