Enhancing Tourism and Creative Industries in Indonesia: The Role of Government Policy and Business Strategy
Keywords:
Government Policy, Business Strategy, Tourism Industry, Creative Business, Economic Growth, Indonesia.Abstract
The tourism industry and creative businesses in Indonesia have great potential to become important pillars in the national economy. However, to achieve this potential, strong support from the government and the right business strategy from business actors is needed. This research aims to analyze government policies and business strategies implemented to support the growth of the tourism industry and creative businesses in Indonesia. The research method used is literature study and descriptive analysis of various government policies and business strategies that have been implemented. The research results show that the government has demonstrated a strong commitment to advancing the tourism industry and creative businesses through various policies, such as infrastructure development, tourism promotion, human resource development, providing incentives and conducive regulations. On the other hand, business actors have also implemented various business strategies, such as developing innovative products and services, utilizing digital technology, building collaboration and developing human resources. Synergy between government policies and appropriate business strategies is the main key in encouraging the growth of the tourism industry and creative businesses in Indonesia. Collaboration between business actors, academics and local communities is also an important factor in creating a conducive ecosystem.
References
Alsalami, A. I. (2022). Literature review as a key step in research processes: case study of MA dissertations written on EFL of Saudi context. Saudi Journal of Language Studies, 2(3), 153–169. https://doi.org/10.1108/sjls-04-2022-0044
Aspers, P., & Corte, U. (2019). What is Qualitative in Qualitative Research. Qualitative Sociology, 42(2), 139–160. https://doi.org/10.1007/s11133-019-9413-7
Barusman, A. R. P., & Rulian, E. P. (2020). Customer satisfaction and retention and its impact on turism in hotel industry. Utopia y Praxis Latinoamericana, 25(1), 117–126. https://doi.org/10.5281/zenodo.3774581
Barusman, M. Y. S., Waskito, B., Gultom, I. A., Puspa, A. K., & Redaputri, A. P. (2019). Decision Making Model For Shrimp Farming Sustainability In Indonesia. International Journal off Scienttific & Technology Research , 8(10), 675–681. www.ijstr.org
Barusman, T. M., Barusman, A. R. P., Barusman, M. Y., & Redaputri, A. P. (2021). Antecedent of Tourists’ Behavioral Intentions and the Effect of Travel Companions as Moderating Variable on Nature Based Tourism. LINGUSTICA ANTVERPIENSIA, 3(1), 796–818. www.hivt.be
Gato, M., Dias, Á., Pereira, L., da Costa, R. L., & Gonçalves, R. (2022). Marketing Communication and Creative Tourism: An Analysis of the Local Destination Management Organization. Journal of Open Innovation: Technology, Market, and Complexity, 8(1). https://doi.org/10.3390/joitmc8010040
Haryana, A. (2020). Economic and Welfare Impacts of Indonesia’s Tourism Sector. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(3), 300–311. https://doi.org/10.36574/jpp.v4i3.127
Juliana, J., Lemy, D. M., Hubner, I. B., Pramono, R., Maleachi, S., & Sitorus, N. B. (2022). Acceleration of community-based tourism village development in West Java Province. Jurnal Pariwisata Pesona, 7(1), 10–18. https://doi.org/10.26905/jpp.v7i1.7368
Khalil, M., & Alameddine, M. (2020). Recruitment and retention strategies, policies, and their barriers: A narrative review in the Eastern Mediterranean Region. In Health Science Reports (Vol. 3, Number 4). John Wiley and Sons Inc. https://doi.org/10.1002/hsr2.192
Orji, A., Ogbuabor, J. E., Alisigwe, J. N., & Anthony-Orji, O. I. (2021). Agricultural financing, agricultural output growth and employment generation in Nigeria. European Journal of Business Science and Technology, 7(1), 74–90. https://doi.org/10.11118/ejobsat.2021.002
Pratiwi, K. D. (2022). E-COMMERCE AND ECONOMIC GROWTH IN INDONESIA: ANALYSIS OF PANEL DATA REGRESSION (Vol. 7, Number 1).
Purba, D., Hadi, I., & Juantara, B. (2022). Sustainable Ecotourism Development Analysis in Bandar Lampung City Tourism Object.
Qian, J., Law, R., & Li, X. (2019). Education research in tourism: A longitudinal study of 77 articles between 2008 and 2017. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 120–129. https://doi.org/https://doi.org/10.1016/j.jhlste.2019.02.003
Rusmawan, T., Kurniasih, D., Saputra, A. S., & Indranika, D. B. (2023). Penta Helix Model In Local Tourism Development Through “Peken Banyumasan.” Journal of Governance, 8(2). https://doi.org/10.31506/jog.v8i2.18854
Siswahto, E., & Muryani, M. (2020). THE IMPACT OF TOURISM ON ECONOMIC IN NORTH SULAWESI: INPUT-OUTPUT ANALYSIS PERSPECTIVE. Journal of Developing Economies, 5(1), 41. https://doi.org/10.20473/jde.v5i1.17924
Yan, L., Gao, B. W., & Zhang, M. (2017). A mathematical model for tourism potential assessment. Tourism Management, 63, 355–365. https://doi.org/https://doi.org/10.1016/j.tourman.2017.07.003
