Startup Model for Bis Mewah Tourism Village in Notoharjo, Central Lampung
Keywords:
Tourism Village, Rice Fields, Clean Beautiful Healthy, NotoharjoAbstract
Tourism development has become the main focus of Indonesia. Indonesia's foreign exchange earnings from this sector amount to 4.1% of national GDP. In 2024, it is targeted that the tourism sector will be able to contribute 4.5% of national GDP. To achieve this, tourism trends are changing. One of them is by developing alternative tourism, 'tourist villages'. Indonesia has 7,275 tourist villages out of 74,961 villages in 34 provinces throughout Indonesia, and there are many more villages that have the potential to be developed. One of them is Notoharjo, a village called Kampung in Trimurjo sub-district, Central Lampung, Indonesia. The BIS Mewah Tourism Village (Clean, Beautiful, and Healthy Near Rice Fields) is a pilot model for a tourist village in Notoharjo. This tourist village was developed based on local advantages, namely the natural beauty of rice fields, the potential of the ecosystem, the potential of the Women's Farmer Group, a clean environment, friendly people, and a high spirit of mutual cooperation. The purpose of this article is to analyze the potential, obstacles, strategies, and recommendations for the Notoharjo tourism village pilot model. Obstacles that are likely to occur are limited financial resources, limited accessibility, a lack of basic infrastructure, a lack of local communication involvement, the level of education, knowledge, attitudes, and skills of the community, and competition with other destinations. Strategy, mapping potential villages comprehensively regarding attractions, accessibility, amenities, and activities. Planning strategies that suit the needs and character of village communities. Partnership with society, historians, government, industry and business institutions, and the and the media Digital marketing and promotions, partnerships, special events, and ongoing promotions. Management and curiosity cover economics, environment, and culture. Evaluation and improvement. It is recommended that the pilot model for the Notoharjo Central Lampung BIS Mewah Tourism Village be developed and utilized to increase local tourism, preserve culture and the environment, and improve the welfare of the Notoharjo community.
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