Health Tourism: Unlocking Creative Business Potential in Tourist Health Services
Keywords:
Health Travel, Medical Travel, Tourism BusinessAbstract
Because of its natural and cultural attractiveness, the developing country attracts more tourists in modern times. Poor resource management and tourism facilities increase the risk of health problems. With an increase of 3.38%, tourism Indonesia is one of the fastest growing developing countries in Southeast Asia. In the tourism industry, the availability of the environment and health services is essential to support the health behavior of tourists during travel. Comprehensive health care is needed in tourist destinations, as about 20–60% of tourists visiting developing countries suffer from acute diarrhea, according to WHO data. (2021). This has led to the development of health tourism and medical tourism. The research methodology adopts a qualitative approach that combines a broad review of literature and theory from various related sources to gain a comprehensive understanding of the problem of global trends and their impact on the tourism and creative business sectors. The results of the research show that in Indonesia the development of health and medical tourism is not too dominant, while the country has a lot of potential to develop. There are a number of reasons why health and medical tourism in Indonesia is still hindered, namely the inequality of services and SDM resources available and the lack of use of international languages. The government has drawn up a health tourism policy development scheme in collaboration with the Ministry of Health and the Ministries of Tourism and Creative Economy. This effort is expected to enable Indonesia to compete with countries in Southeast Asia in the development of health tourism or medicine.
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