Experiential Quality and Destination Value on Post-Visit Behavior: Mediating Effects of Experiential Satisfaction

Abstract

Marine tourism dominates nature tourism in Lampung Province. The sustainability of tourism in the marine tourism sector requires continuous tourist visits; tourists from marine tourism destinations can be one of the drivers in the area around tourist destinations and will have an impact on improving Lampung's economy. A survey was given to 243 active Instagram followers of one noted travel agent in Lampung Province using purposive sampling techniques, then PLS-SEM was applied in the analysis. The results of the research reveal that experiential quality has a strong influence on destination value, experiential satisfaction, and post-visit behavior. Destination value is one of the most important determinant factors in its influence on experiential satisfaction and post-visit behavior. Experiential satisfaction acts as a determining factor for post-visit behavior and is able to mediate destination value on post-visit behavior, the role of experiential satisfaction is quite central to tourism research. Marine tourism management can design strategies to increase tourist visits by improving their services because experiential is an expansion construct of service quality which is the main factor of tourist satisfaction and a determinant of post-visit behavior.