Muslim Tourist Loyalty to Halal Tourism in Indonesia
Keywords:
islamic attributes, halal destination image, moeslim tourist loyaltyAbstract
This study aims to determine the loyalty of Muslim tourists to halal tourism as measured by Islamic attributes and the image of halal tourist destinations. The sample in this study were Muslim tourists who were visiting halal tourism in the provinces of West Nusa Tenggara, Aceh, West Sumatra, DKI Jakarta and Central Java as many as 500 respondents determined using purposive sampling. Then, the data were processed using structural equation modeling with the help of Lisrel. The results showed that the level of loyalty of Muslim tourists is increasing because it is supported by Islamic attributes and the image of halal tourist destinations. These two factors are also related to the halal tourism environment which is a comfort factor when tourists visit. Then, halal tourism has upheld values in accordance with Islamic law which increases the religiosity of visitors through Islamic attributes. This research has implications for policy makers to prioritize Islamic values in halal tourism by conducting regular evaluations so that halal tourism is increasingly in demand by many Indonesian Muslim tourists.
References
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74–94.
Barusman, M. Y., & Redaputri, A. P. (2018). Decision Making Model of Electric Power Fulfillment in Lampung Province Using Soft System Methodology. International Journal of Energy Economics and Policy |, 8(1), 128–136. http:www.econjournals.com
Barusman, T. M., Barusman, A. R. P., Barusman, M. Y., & Redaputri, A. P. (2021). Antecedent of Tourists’ Behavioral Intentions and the Effect of Travel Companions as Moderating Variable on Nature Based Tourism. LINGUSTICA ANTVERPIENSIA, 3(1), 796–818. www.hivt.be
Battour, M., & Nazari Ismail, M. (2014). The Role of Destination Attributes in Islamic Tourism. In SHS Web of Conferences, 1–8. https://doi.org/10.1051/C
Bazazo, I., Elyas, T., Awawdeh, L., Faroun, M., & Qawasmeh, S. (2017). The Impact of Islamic Attributes of Destination on Destination Loyalty via the Mediating Effect of Tourist Satisfaction. International Journal of Business Administration, 8(4), 65–78. https://doi.org/10.5430/ijba.v8n4p65
Couret, C. (2020). Creative tourism – providing the answers to a more inclusive society. Worldwide Hospitality and Tourism Themes, 12(6), 747–751. https://doi.org/10.1108/WHATT-07-2020-0072
Fajriyati, I., Afiff, A. Z., Gayatri, G., & Hati, S. R. H. (2020). Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction. Heliyon, 6(6). https://doi.org/10.1016/j.heliyon.2020.e04324
Fajriyati, I., Afiff, A. Z., Gayatri, G., & Hati, S. R. H. (2022). Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination. SAGE Open, 12(1). https://doi.org/10.1177/21582440211068462
Gannon, M. J., Baxter, I. W. F., Collinson, E., Curran, R., Farrington, T., Glasgow, S., Godsman, E. M., Gori, K., Jack, G. R. A., Lochrie, S., Maxwell-Stuart, R., MacLaren, A. C., MacIntosh, R., O’Gorman, K., Ottaway, L., Perez-Vega, R., Taheri, B., Thompson, J., & Yalinay, O. (2017). Travelling for Umrah: destination attributes, destination image, and post-travel intentions. The Service Industries Journal, 37(7–8), 448–465. https://doi.org/10.1080/02642069.2017.1333601
Ichsan, R., & Chan, S. (2020). Analysis Of Factors Affecting The Tourist Loyalty On Tourism Destination In Aceh. International Journal of Business Management and Economic Review, 03(05), 16–33. https://doi.org/10.35409/ijbmer.2020.3198
Kasim, M., Oetama, D., Bahar, A., Alelo, M., Wardani, K. K., & Susandari, H. (2021). The role of local communities in developing potential areas for marine tourism. IOP Conference Series: Earth and Environmental Science, 800(1). https://doi.org/10.1088/1755-1315/800/1/012055
Kaur, H., & Sohal, S. (2019). Examining the relationships between political advertisements, party brand personality, voter satisfaction and party loyalty. Journal of Indian Business Research, 11(3), 263–280. https://doi.org/10.1108/JIBR-04-2018-0126
Li, J. (Justin), Kim, W. G., & Choi, H. M. (2019). Effectiveness of social media marketing on enhancing performance: Evidence from a casual-dining restaurant setting. Tourism Economics, 27(1), 3–22. https://doi.org/10.1177/1354816619867807
Liu, Y.-L., Chiang, J.-T., & Ko, P.-F. (2023). The benefits of tourism for rural community development. Humanities and Social Sciences Communications, 10(1), 1–12. https://doi.org/10.1057/s41599-023-01610-4
Setiawan, A., Ligery, F., Jannah, S. R., Arini, N. D., & Mardiantari, A. (2022). Keamanan dan Kepercayaan dalam menggunakan E-Wallet sebagai Media Pembayaran Zakat. Jurnal Tana Mana, 3(1), 108–116.
Vargas-Sánchez, A., & Moral-Moral, M. (2019). Halal tourism: state of the art. Tourism Review, 74(3), 385–399. https://doi.org/10.1108/TR-01-2018-0015
Yan, L., Gao, B. W., & Zhang, M. (2017). A mathematical model for tourism potential assessment. Tourism Management, 63, 355–365. https://doi.org/https://doi.org/10.1016/j.tourman.2017.07.003
