Enhancing Private Higher Education Performance Through Knowledge Sharing and Competitive Advantage Strategies
Keywords:
competitive advantage; knowledge sharing, leadership commitment, superior performanceAbstract
The growth of private universities (PTS) in Indonesia is very rapid, thus encouraging very intense competition. Along with the high competition, it encourages the struggle for market share or new students, for this reason, it is necessary to carry out various strategies in creating competitive advantages to achieve superior accreditation. The purpose of this research is to create a superior PTS performance strategy through competitive advantage and knowledge-sharing capabilities as a form of university collaboration. How to create competitive advantage and knowledge-sharing ability can be created through leadership commitment and training subsidies. This research method uses a quantitative approach through a survey of private university leaders. This research was conducted at several PTS in LLDikti Region II with as many as 100 PTS from various forms of higher education with 300 respondents. The analysis technique was carried out with the structural equation model (SEM) approach with the help of the LISREL program package. This research is expected to be a solution for PTS managers in creating superior university performance through competitive advantage and knowledge-sharing capabilities. Along with the Merdeka Learning Campus Merdeka program, PTS is required to be able to increase collaboration and share knowledge. Various factors that affect competitive advantage and knowledge sharing are also observed, including training subsidies and the commitment of PTS leaders.
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