Revitalizing Tourism Villages: Optimizing the Creative Economy through Digital Technology-Based MSMEs in Pringsewu Regency
Keywords:
Keywords: creative economy; MSMEs; revitalization; technologyAbstract
Pringsewu Regency in Lampung Province faces challenges in integrating technology into its economic activities, particularly within MSMEs, SMEs, and cooperatives. The limited availability of skilled human resources has resulted in the underutilization of the region's economic potential. This research aims to analyze the revitalization of tourist villages by leveraging the creative economy through technology-based MSMEs. The study employs a systematic approach starting with initial planning, including the development of a detailed implementation plan and assignment of responsibilities. An initial survey is conducted to gather relevant information, followed by data collection through interviews and observations. The research utilizes the Grounded Theory method, a qualitative analysis model, to develop theoretical insights based on observed phenomena. The findings indicate that transitioning to digital-based MSMEs presents a viable solution for enhancing business productivity and increasing sales through effective marketing strategies.
References
Abutabenjeh, S., & Jaradat, R. (2018). Clarification of research design, research methods, and research methodology: A guide for public administration researchers and practitioners. Teaching Public Administration, 36(3), 237–258. https://doi.org/10.1177/0144739418775787
Aminullah, E., Fizzanty, T., Nawawi, N., Suryanto, J., Pranata, N., Maulana, I., Ariyani, L., Wicaksono, A., Suardi, I., Azis, N. L. L., & Budiatri, A. P. (2024). Interactive Components of Digital MSMEs Ecosystem for Inclusive Digital Economy in Indonesia. Journal of the Knowledge Economy, 15(1), 487–517. https://doi.org/10.1007/s13132-022-01086-8
Aulia, B. U., & Siswanto, V. K. (2018). MSME (Micro Small Medium Enterprise) development strategy with LED approach in the Dolly ex-red light district. IOP Conference Series: Earth and Environmental Science, 202(1), 012056. https://doi.org/10.1088/1755-1315/202/1/012056
Azmi, H. N. H., Wijaya, B., Wijaya, M. I. H., Novandaya, Z., & Kurniawati, H. (2021). Mapping Urban-Rural Linkage in Promoting Sustainable Regional Development to Support Rural Creative Economy Entrepreneurs. IOP Conference Series: Earth and Environmental Science, 887(1), 012023. https://doi.org/10.1088/1755-1315/887/1/012023
Barashok, I. V, Rudenko, L. L., Shumakova, E. V, & Orlovskaia, I. V. (2021). Digitization: New possibilities for the Tourism industry. IOP Conference Series: Earth and Environmental Science, 666(6), 062059. https://doi.org/10.1088/1755-1315/666/6/062059
Barusman, A. R. P., & Rulian, E. P. (2020). Customer satisfaction and retention and its impact on turism in hotel industry. Utopia y Praxis Latinoamericana, 25(1), 117–126. https://doi.org/10.5281/zenodo.3774581
Buteau, S. (2021). Roadmap for digital technology to foster India’s MSME ecosystem—opportunities and challenges. CSI Transactions on ICT, 9(4), 233–244. https://doi.org/10.1007/s40012-021-00345-4
Elkhwesky, Z., El Manzani, Y., & Elbayoumi Salem, I. (2022). Driving hospitality and tourism to foster sustainable innovation: A systematic review of COVID-19-related studies and practical implications in the digital era. Tourism and Hospitality Research, 24(1), 115–133. https://doi.org/10.1177/14673584221126792
Fatimah, F., Djazuli, A., & Fauzi, F. (2021). Micro, small, and medium enterprises (MSMEs): The emerging market analysis. Accounting, 7(7), 1521–1528. https://doi.org/10.5267/j.ac.2021.5.019
Gyimah, P., & Adeola, O. (2021). MSMEs sustainable prediction model: A three-sector comparative study. Journal of the International Council for Small Business, 2(2), 90–100. https://doi.org/10.1080/26437015.2021.1881933
Habiburahman, H., Alam, I. A., & Dunan, H. (2019). MSMEs Empowerment and Development Strategy Model. Review of Integrative Business and Economics Research, 8(2), 324–332. http://buscompress.com/journal-home.html
Hojeghan, S. B., & Esfangareh, A. N. (2011). Digital economy and tourism impacts, influences and challenges. Procedia - Social and Behavioral Sciences, 19, 308–316. https://doi.org/https://doi.org/10.1016/j.sbspro.2011.05.136
Ihsaniyati, H., Setyowati, N., & Pardono. (2020). Strategy of Improving the Farmers’ Adoption to Temanggung Robusta Coffee’s Geographical Indication Standard. IOP Conference Series: Earth and Environmental Science, 519(1), 012036. https://doi.org/10.1088/1755-1315/519/1/012036
Ilavarasan, P. V. (2019). Present and future of the use and impact of information and communication technology in informal microenterprises: Insights from India. The Electronic Journal of Information Systems in Developing Countries, 85(3), e12091. https://doi.org/https://doi.org/10.1002/isd2.12091
Islami, N. N., Wahyuni, S., & Puji, R. P. N. (2021). Digital Literation of Micro, Small and Medium Enterprises (MSMEs) in Jember District. IOP Conference Series: Earth and Environmental Science, 747(1), 012097. https://doi.org/10.1088/1755-1315/747/1/012097
Kesa, D. D., & Pranita, D. (2021). MSME Development Strategy for Providing Information through Central Banking Microsite Web Based. Journal of Physics: Conference Series, 1783(1), 012052. https://doi.org/10.1088/1742-6596/1783/1/012052
Konina, N. (2021). Introduction: At the Dawn of the Fourth Industrial Revolution—Problems and Prospects. In N. Konina (Ed.), Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution (pp. 1–12). Springer International Publishing. https://doi.org/10.1007/978-3-030-58267-8_1
Liu, Z., Lu, Y., Shen, M., & Peh, L. C. (2021). Transition from building information modeling (BIM) to integrated digital delivery (IDD) in sustainable building management: A knowledge discovery approach based review. Journal of Cleaner Production, 291, 125223. https://doi.org/https://doi.org/10.1016/j.jclepro.2020.125223
Makri, C., & Neely, A. (2021). Grounded Theory: A Guide for Exploratory Studies in Management Research. International Journal of Qualitative Methods, 20, 16094069211013654. https://doi.org/10.1177/16094069211013654
McConney, A., Ayres, R., Hansen, J. B., & Cuthbertson, L. (2003). Quest for Quality: Recruitment, Retention, Professional Development, and Performance Evaluation of Teachers and Principals in Baltimore City’s Public Schools1. Journal of Education for Students Placed at Risk (JESPAR), 8(1), 87–116. https://doi.org/10.1207/S15327671ESPR0801_5
Müller, K., Rammer, C., & Trüby, J. (2009). The role of creative industries in industrial innovation. Innovation, 11(2), 148–168. https://doi.org/10.5172/impp.11.2.148
Petraşcu, D., & Tieanu, A. (2014). The Role of Internal Audit in Fraud Prevention and Detection. Procedia Economics and Finance, 16, 489–497. https://doi.org/https://doi.org/10.1016/S2212-5671(14)00829-6
Pranita, D., Kesa, D. D., & Marsdenia. (2021). Digitalization Methods from Scratch Nature towards Smart Tourism Village; Lessons from Tanjung Bunga Samosir, Indonesia. Journal of Physics: Conference Series, 1933(1), 012053. https://doi.org/10.1088/1742-6596/1933/1/012053
Purwanto, E., Sjarief, R., Dawan, A., & Tannady, H. (2020). The Heritage Tourism Development As the Sustainable Development Goal of the Enclave Settlement: A Preliminary Research. IOP Conference Series: Materials Science and Engineering, 990(1), 012010. https://doi.org/10.1088/1757-899X/990/1/012010
Rahmafitria, F., & Purboyo, H. (2021). The integration of local creativity-based tourism by the LED approach. IOP Conference Series: Earth and Environmental Science, 683(1), 012117. https://doi.org/10.1088/1755-1315/683/1/012117
Rosyid, R., Dewantara, J. A., & Purwaningsih, E. (2020). Pancasila Character Education in Teaching Materials to Develop College Students’ Civic Disposition. Proceedings of the 2nd Annual Civic Education Conference (ACEC 2019), 325–330. https://doi.org/10.2991/assehr.k.200320.063
Roulston, K. (2011). Working through Challenges in Doing Interview Research. International Journal of Qualitative Methods, 10(4), 348–366. https://doi.org/10.1177/160940691101000404
Rudwiarti, L. A., Pudianti, A., Emanuel, A. W. R., Vitasurya, V. R., & Hadi, P. (2021). Smart tourism village, opportunity, and challenge in the disruptive era. IOP Conference Series: Earth and Environmental Science, 780(1), 012018. https://doi.org/10.1088/1755-1315/780/1/012018
Sharma, S. K., Sengupta, A., & Panja, S. C. (2019). Grounded Theory: A Method of Research Inquiry. In R. N. Subudhi & S. Mishra (Eds.), Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead (pp. 181–201). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78973-973-220191012
Singh, D. (2019a). Implementation of technology innovation in MSMEs in India. Journal of Science and Technology Policy Management, 10(3), 769–792. https://doi.org/10.1108/JSTPM-06-2018-0065
Singh, D. (2019b). Implementation of technology innovation in MSMEs in India. Journal of Science and Technology Policy Management, 10(3), 769–792. https://doi.org/10.1108/JSTPM-06-2018-0065
Soegoto, A. S., Soegoto, D. S., & Pasha, M. S. (2020). Empowerment Digital Strategies for Medium Small Enterprises. Journal of Physics: Conference Series, 1477(7), 072003. https://doi.org/10.1088/1742-6596/1477/7/072003
Srinivasan, R., & Lohith, C. P. (2017). Introduction to MSMEs. In R. Srinivasan & C. P. Lohith (Eds.), Strategic Marketing and Innovation for Indian MSMEs (pp. 1–8). Springer Singapore. https://doi.org/10.1007/978-981-10-3590-6_1
Thukral, I. S., Von Ehr, J., Walsh, S., Groen, A. J., Van Der Sijde, P., & Akmaliah Adham, K. (2008). Entrepreneurship, Emerging Technologies, Emerging Markets. International Small Business Journal, 26(1), 101–116. https://doi.org/10.1177/0266242607084656
Vrontis, D., Christofi, M., Pereira, V., Tarba, S., Makrides, A., & Trichina, E. (2022). Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review. The International Journal of Human Resource Management, 33(6), 1237–1266. https://doi.org/10.1080/09585192.2020.1871398
Zhao, W. (2009). The Nature and Roles of Small Tourism Businesses in Poverty Alleviation: Evidence from Guangxi, China. Asia Pacific Journal of Tourism Research, 14(2), 169–182. https://doi.org/10.1080/10941660902847229
Zhou, Y. (2022). The Application Trend of Digital Finance and Technological Innovation in the Development of Green Economy. Journal of Environmental and Public Health, 2022(1), 1064558. https://doi.org/https://doi.org/10.1155/2022/1064558
