The Effects of the COVID-19 Pandemic on the Tourism and Creative Business Sectors

Abstract

This research aims to analyze the impact of the Covid-19 pandemic on the tourism industry and creative businesses in Lampung Province, as well as formulate appropriate adaptation and recovery strategies for these two sectors. The research method used is qualitative with data collection techniques through interviews, observation and literature study. The research results show that the Covid-19 pandemic has had a significant impact on the tourism industry and creative businesses in Lampung Province. The drastic reduction in the number of tourists and restrictions on community activities have caused this sector to experience a decline in income and stagnation. However, amidst this challenging situation, opportunities also arise to innovate and adapt. The adaptation and recovery strategies formulated in this research include developing strict health protocols, providing economic stimulus for business actors, increasing tourism promotion through various media, developing new innovative and creative tourism products, strengthening infrastructure in the tourism sector, improving the quality of human resources. , utilization of information and communication technology (ICT), and strengthening collaboration between parties. It is hoped that by implementing these strategies, the tourism industry and creative businesses in Lampung Province can bounce back from the impact of the Covid-19 pandemic and become a significant contributor to the country's foreign exchange in the future.