Developing Rural Tourism in Lampung: Integrating Potential, Local Wisdom, and Creative Economy
Keywords:
Rural Tourism; Sustainable Development; Creative Economy; Local Wisdom; Tourism PotentialAbstract
Tourism plays a pivotal role in Indonesia's economic and social recovery, particularly in rural areas where it drives growth and improves quality of life. Lampung Province, particularly South Lampung Regency, is noted for its diverse natural and cultural attractions, but tourism development has been inconsistent. This study examines the integration of local potential, local wisdom, and the creative economy to enhance sustainable rural tourism in Lampung. Using a purposive sampling method, data were collected through semi-structured interviews, field observations, documentation, and focus group discussions. Findings reveal that Lampung’s tourist villages offer a range of natural, cultural, and man-made attractions, with significant potential for creative tourism development. Local crafts, traditional arts, and culinary experiences present opportunities for growth. The study highlights the need for improved accessibility, amenities, and institutional support to foster sustainable tourism. The integration of these elements into rural tourism development strategies can boost local economic vitality and promote a more inclusive tourism model.
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